Audience Research

For our movie we are doing a Sci-Fi movie with superheroes and supervillians. We researched other Sci-Fi movies who do superheroes vs supervillians and most of the movies had a audience of teenage nerdy boys and rarely girls. This means we expect our movie to attract the audience of teenage nerdy boys and this is why we have made our movie a 12. The movies we researched were from the popular studios DC and Marvel. We researched Captain America Civil War, Iron Man 3, Avengers Age of Ultron, Batman v Superman and The Dark Knight Trilogy.

When we researched Captain America Civil War we noticed it was mainly nerdy teenagers who seem to know a lot about whats happening this would mean that they have most likely read the comics before watching the movie which tells us their nerdy. We noticed the same with Iron Man 3.

When we researched Avengers Age of Ultron we noticed that there was not only teenage boys there but a few teenage girls and even mothers with their son/daughter as this movie was a 12a. This told us that there are sometimes girls watching the movie especially when there is a girl superhero.

When we researched The Dark Knight Trilogy we noticed a lot more teenage girls were coming to see this movie as well as teenage boys. This could be because of the romantic side to these movies as there is some romance in the 3 movies.

What we got from researching these movies is that more teenage girls come to see the movie when there is a girl hero. We wanted to get as many people attracted to our movie as possible so we got our own girl hero to aim at teenage girls and boys. We also knew we were going to get teenage nerdy boys because we have heroes and villains in the movie and this is what usually attracts them to see the movie.